Piano for Peace

To commemorate the legendary Bed-In by John Lennon and Yoko Ono which took place at the Hilton Hotel in Amsterdam on March 26, 1969, a very special event is taking place over the days leading up to the anniversary. This event will take place at the same hotel, in the very same room, and to help in the celebration, will feature an impressive white Steinway & Sons Imagine Series Limited Edition grand piano.

During their honeymoon in 1969, for a full week on and around March 26, John Lennon and Yoko Ono gave interviews from the bed of their hotel room. John Lennon later explained it as follows: "When we got married, we knew our honeymoon would be public anyway, so we decided to use it to make a statement. Our life is our art. That’s what the bed-in was. We sat in bed and talked to reporters for seven days. In effect we were doing a commercial for peace."

In collaboration with Steinway & Sons and the Hilton Amsterdam, DDB Tribal has organized this event as a commemorative sign of peace

Imagine The microsite www.pianoforpeace.com connects the scene with the web community. Through the computer keyboard of any Internet-enabled computer, people can actually physically play the Imagine Series piano from anywhere in the world through use of a custom-built robot arm – thereby sending their own personal musical message of peace. From March 23 through March 25, musical pieces can be recorded on the microsite and uploaded along with an optional photo.

On March 26, during the anniversary of the Bed-In, the songs will be played on the Limited Edition piano (which has a value of approximately 90,000 Euro), while the image of the respective pianist will appear on a screen above the historic bed. The pieces played will be documented on the microsite and will be available after the event.

"With ‘Piano for Peace’ we commemorate the yet unattained goal, which John Lennon and Yoko Ono pursued in their authentic and unique way: peace in the world. We will not be able to achieve it either, but with the help of modern technical facilities and the enthusiasm of the people on the social web, we have the chance to take a symbolic stand. Transported by the only universal language of mankind – music,” says Eric Schoeffler, Chief Creative Officer, DDB Tribal Group.

All information about the event will be available on the microsite, www.pianoforpeace.com, beginning on March 19. 2012.