Steinway & Sons Releases Augmented Reality App for iPad and iPhone
For many piano lovers, a Steinway is the instrument of their dreams. Those toying with the idea of fulfilling this dream, but are not quite sure which grand or upright piano would fit best in their home, now have the opportunity to find out in an innovative and effective way.
With the new Steinway Augmented Reality App, you can now display the entire range of Steinway & Sons models in their actual size — seven grand pianos, from a Model S baby grand through a Model D concert grand, and two upright piano models, V-125 and K-132 (K-52 in Americas) — and see which instrument will be the best choice for your home.
The app is quite easy to use. After downloading the free Steinway Augmented Reality App from the App Store, direct the camera of your iPad or iPhone to the desired place and select a grand or upright piano from the on-screen menu. You will be able to see, model by model, which instrument is most visually and spatially suitable. The 3D visualization allows you to rotate and move the piano, viewing it from various perspectives, until the perfect position is found. With the screenshot function, you can easily save your favorite piano positions in your photo archive and share these images with your family and friends. In addition, the authorized Steinway dealer in your area can get a first impression of your home, and your desired instrument, and give you personalized advice from the very beginning.
The new Steinway Augmented Reality App for iPad and iPhone is now available for free in the App Store.