Steinway & Sons Debuts Etude 2.0 iPad App for Learning and Playing Piano

New York, NY– September 15, 2011 – Steinway & Sons, a subsidiary of Steinway Musical Instruments, Inc. (NYSE: LVB), today debuted version 2.0 of its breakthrough Etude app for learning, reading, and buying sheet music on the Apple® iPad®. This latest version of Etude adds a growing commercial sheet music store, new ways to display and read music, and a refined interface.

Etude represents a leap forward in digital sheet music, offering an interactive experience that makes musical notes come alive on screen, helping users learn and play the music they love. The app offers seamless in-app purchasing and downloading of sheet music and affords the user a variety of options to hear how the music should sound and how it is played. All of these features are included in a powerful package that sits elegantly atop the user’s piano or keyboard.

“Steinway & Sons enjoys a long history of innovation and dedication to music education,” said Dana Messina, CEO of Steinway Musical Instruments, Inc. “With Etude, we continue to set a standard for excellence in discovering, learning and playing music while growing ever closer to our family of teachers, students, musicians and future Steinway & Sons customers.”

Redefining Sheet Music - The latest version of Etude features:

Interactive sheet music - specially engraved for the iPad, with cues for finger placement, multiple view modes, and the ability to hear playback with varying tempos
Piano roll mode - familiar view for players of music-based video games helps beginners learn to play by rolling color over the appropriate keys during playback
Built-in sheet music store - download free and premium sheet music from an expanding catalog, spanning classical works to the latest radio hits
Personal library - access and manage downloaded sheet music from a personal in-app library that displays cover art for all owned works

In 2010, Steinway & Sons acquired Etude from creator Dan Grover, who continued its development as Steinway’s Director of Music Technology. “Etude transforms how any level of piano player can use digital sheet music for practice, learning and fun,” said Grover.

Etude is available today for free in the Apple App Store® and is compatible with iPads running iOS® 4.3 or higher. To learn more, visit Etude users who own an earlier version of the app and have questions about how to upgrade can visit for more information.

About Steinway & Sons
Since its founding in New York in 1853, Steinway & Sons has been considered the world's premier piano manufacturer. Known for their exceptional craftsmanship, Steinway & Sons pianos are built in one of two company-owned and operated factories: Astoria, New York and Hamburg, Germany. Steinway & Sons pianos are still constructed primarily by hand, using many of the techniques developed over 160 years ago. Today, Steinway & Sons also offers the Boston and Essex piano lines, Listen, a magazine for music and culture lovers, and the Steinway & Sons record label. For more information, visit

Press Contact:
Anthony Gilroy
Steinway & Sons
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(718) 204-3116


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