Steinway & Sons Introduces The John Lennon “Imagine” Series Limited Edition Piano

Long Island City, NY — November 1, 2010 — To commemorate the 70th birthday of a true creative genius—legendary musician and songwriter John Lennon—Steinway & Sons has introduced the Imagine Series Limited Edition piano. The Imagine Series Limited Edition is modeled after the white Steinway grand piano that John Lennon presented to Yoko Ono on her birthday in 1971, which is still at their famous Manhattan residence — the Dakota.

The music desk of each piano incorporates one of four different John Lennon original drawings. Come Together, the title of the opening track on the Beatles’ historic album, “Abbey Road,” reflects John Lennon’s desire to bring people together. Grand Piano is a drawing that captures the songwriting process—as musician and piano become one. Freda People exemplifies John Lennon’s passion for using music for the benefit of mankind. Self Portrait is perhaps John Lennon's most famous drawing—as just a few marks on the page and it’s unmistakably John.

Other special features of this Limited Edition series include:

• The lyrics "YOU MAY SAY I'M A DREAMER" elegantly displayed on the bass side of the rim
• The opening bars to "Imagine" printed directly on the gold plate of the piano
• A medallion on the inner rim including John Lennon’s Japanese chop mark/signature (which he often used to sign his artwork) as well as the series name and number
• A replica of John Lennon's signature gracing the treble side of the fallboard

"I am very excited about the launch of this truly unique piano," said Ron Losby, President, Steinway & Sons — Americas. “John Lennon was a visionary in so many ways. It is an honor for Steinway & Sons to have been chosen by Mrs. Lennon to create this remarkable piano."

"Anytime you expose a new audience to our handcrafted pianos, it's a very good thing for Steinway," added Todd Sanders, Vice President, Sales & Marketing. "With John Lennon, you are talking about someone whose music and philosophy resonates around the world and across generations."

About the Imagine Series
Custom built at the Steinway & Sons New York and Hamburg factories, the Imagine Series is available only through Steinway's factory-owned retail showrooms and network of exclusive Steinway dealers. A portion of the proceeds from every Imagine piano sold by Steinway & Sons will be donated to The John Lennon Educational Tour Bus (www.lennonbus.org). For more information, visit www.steinway.com/imagine.
 

About Steinway & Sons
Since its founding in New York in 1853, Steinway & Sons has been considered the world's premier piano manufacturer. Known for their exceptional craftsmanship, Steinway & Sons pianos are built in one of two company-owned and operated factories: Astoria, New York and Hamburg, Germany. Steinway & Sons pianos are still constructed primarily by hand, using many of the techniques developed over 160 years ago. Today, Steinway & Sons also offers the Boston and Essex piano lines, Listen, a magazine for music and culture lovers, and the Steinway & Sons record label. For more information, visit www.steinway.com.

Press Contact:
Anthony Gilroy
Steinway & Sons
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(718) 204–3116